Build A Website That Works!
Build an E-business
Act Upon the Fundamental Realty of The Way People Use The Web
SUBJECT: Site Build It! and the
fundamentals to Monetization (converting traffic into dollars)
The "Small-Small Business"
("SSB")... we use
this term to include any 1-to-10-person small business.
SSBs include an infinite variety of niches (from antique
watch repair to zoological
gardening). That "niche-space" is forever expanding, with the
number and variety of services and products growing
geometrically. And it is the SSBs, the real backbone
of our economy, that create and fill those
While there are an infinite number of possible niches, the SSB
space can be divided into a dozen types of
with its own particular monetization
monetization model is simply how you
convert traffic into dollars, and is usually specific to your
kind of business. For example...
If you are in the e-goods business, it's pretty simple. You sell
But if you are an affiliate, you refer/recommend others to your
merchant/partners who pay you a commission.
And if you are in the network marketing business, you will
monetize your traffic by conversing with them offline.
Your Web site's only goal should be to cause interested visitors
to call you.
To summarize, a particular type of SSB (ex., hard goods seller
or someone who finds leads/clients for offline businesses) has
its own monetization model... it's own way of converting traffic
It's a simple, but important, concept. And it's always critical
to remember that MONETIZATION is
the last step
it is an
important step, because it does deliver your financial bottom
But it's irrelevant if you have not first properly developed... C
What is C
CONTENT - Create in-demand content
TRAFFIC - Attract Targeted Traffic
PREsell - Presell your visitors
MONETIZE - Monetize Presold Traffic
the proven way to build any business online
Key to starting the C
your business is to remember that Internet users are not looking
for you, they
don't know you (yet). They are seeking what you know. Give it to
them! Convert your
knowledge into in-demand Content. To succeed online, start where
they start - at "the search"
Your topical content, ranking high in search engines (e.g.,
Google Yahoo!, Bing, MSN, AOL, Ask),
attracts free, targeted (i.e. interested), open-to-you visitors.
These future customers 'meet you' at your site. These visitors are known as your "Traffic."
Complete strangers develop trust and confidence in you. Why? You
"PREsell" by OVER delivering what they seek... relevant, original, content/information.
Deliver it in your own voice, in your own way. Go beyond merely
instilling confidence... your visitors will like you. NOTE: Immediate 'selling' on Websites is
ineffective unless you are a top national brand.
Convert warm, willing-to-buy (PREsold) visitors into income.
Called "Monetizing," this is the easy part of the C-T-P-M process. However, the "M" cannot happen if
you fail to first execute the full C
THIS IS WHERE 99% of small businesses fail.
the motor that drives "M." Site Build It!, SBI!, delivers the
motor, and the Monetization.
Once you have your own PREsold traffic, you are in control.
Blend in multiple streams of review, not just one. Diversify to maximize income, growth and stability!
IMPORTANT: Most small businesses think of themselves as being
only one monetization model... they sell hard good (or e-goods) or they display Google AdSense ads,
or they offer professional services, or they are affiliates, or-or-or. Instead think "and-and-and."
Site Build It! (SBI!)...
helps you with
Content Traffic PREsell Monetize
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